IDM blog - Trends

Difference between traditional marketing and digital marketing

Digital Marketing vs Traditional Marketing

In the days before the world wide web, businesses only had the traditional marketing avenues to…
Learn More
strategy

Creating a Marketing Strategy Plan

Starting a business is difficult if you don’t have a plan. The chances of being successful…
Learn More

How to Create Remarkable Content

When creating content for your website it can be tough to write content that will engage…
Learn More
social media metrics

Definitions of Popular Social Media Metrics

To understand social media metrics, it will probably help to start with some well-defined definitions. I…
Learn More

So, Just Where Does Website Traffic Come from?

What is site traffic and where does it come from? To know how people get to…
Learn More
leads to sales

Learn How to Convert Leads into Sales

So you have been using inbound marketing to attract visitors, convert visitors to leads, and now…
Learn More