How We Do It

How We Help Our Clients Attract Visitors?How We Help Our Clients Attract Visitors?

The team at InDigiMar knows that in order to have a successful online presence, it is important to attract the right kind of traffic to see any real online marketing results. The first step in that process is to define who your target customer is (a.k.a buyer personas) and then to start creating quality content that will engage that customer. At IDM, we focus on HOW to attract traffic to your website using four primary tools:

Blogging

Consistent blogging is a simple way to attract traffic to website pages. Blogging provides valuable resources to potential customers that help them to establish trust and credibility with your brand.

Social Media Publishing

We collaborate with you to determine which platforms are best suited to your business and how to craft the right messages and strategies to increase website traffic.

Keywords

Our content specialists will create strategies to increase website traffic, pick the right keywords, optimize your website pages, and build links around the needs of your potential clients to systematically grow your online traffic.

Website Design and Development

Your website is your virtual calling card so IDM will make sure you put your best foot forward and really examine how your site is optimized.

How We Help Our Clients Attract Visitors?

How We Help Our Clients to Convert Visitors to LeadsHow We Help Our Clients to Convert Visitors to Leads

When it comes to online marketing, it isn't enough to simply drive visitors to your website, you've got to engage website visitors as well. We help our clients to convert website visitors into leads by offering the visitors complimentary, targeted content in exchange for permission to market to them about products and services.

Conversion is the ENTIRE goal of your website

Call to Actions (CTA's)

When it comes to online marketing, it isn't enough to simply drive visitors to your website, you've got to engage website visitors as well. We help our clients to convert website visitors into leads by offering the visitors complimentary, targeted content in exchange for permission to market to them about products and services.

Valuable Content Offered Through Landing Pages

Complimentary downloads for more complex information targeted to your visitors needs is the number one way to generate leads online and thereby conversions. This equals customers!

Forms and Contacts

You ask only for your customers email in return for the download and now your business is able to contact them to see if they need anything else.

How We Help Our Clients to Convert Visitors to Leads

How We Help Our Clients Close New BusinessHow We Help Our Clients Close New Business

The experts at IDM effectively nurture our client's leads so that their business sees a distinct increase in their close rate with curious visitors to their site. When visitors become leads, we help them become customers by showing them that our clients have command over their needs and that their business, at an individual level, is important to their company. Inbound delivers more because of its emphasis on understanding your businesses particular market through accurate buyer persona's and following their journey to making a decision to obtain products or services with your company.

CRM

Our CRM helps our client's keep track of all the details about their contacts, leads, and potential opportunities in your pipeline. This helps them to reach out to potential clients at the right time based on previous interactions with the organization.

Reporting

Our closed loop reporting mechanisms integrate with our CRM and helps our clients to analyze how well their marketing and sales teams work together.

Email

The team at IDM crafts series of emails focused on our clients customers unique needs to build trust with that prospect and help them to convert to customers.

Marketing Automation

Our process involves creating email marketing and lead nurturing campaigns tailored to the needs and life cycle stage of each client's potential customers.

How We Help Our Clients Close New Business

How We Continue to Delight Our Client's CustomersHow We Continue to Delight Our Client's Customers

Continued marketing support for entrepreneurs through ongoing service level agreements after your site launches is the way that InDigiMar delivers invaluable service to our best clients. 24/7 support in marketing, SEO, and web development troubleshooting. Monitoring and analysis of web presence and performance are what set us above our competitors.

Surveys

At IDM, we think that the best way to find out what our client's customers think, need and want is to ask them. We use survey's to ensure that our client's customers are getting what they need.

Smart Calls-to-Action

We create Smart CTA's that change based on the website visitor and their previous interactions with our client. This keeps website information relevant to them.

Smart Text

We keep our client's existing customers engaged by providing them with content tailored to their current challenges. We help them achieve their goals while promoting new products and services to them.

Social Monitoring

We keep track of the social media messages that mean the most to our client's businesses. We listen for customer questions, likes, and dislikes and reach out to them with helpful content.

How We Continue to Delight Our Client's Customers

Growth Driven Design - A Better Way to Build Successful Websites!

Growth-driven designLet's face it, the traditional web design model is broken and doesn't produce optimal results in today's online world. Growth-Driven Design is the new GOLD standard for delivering results and bringing measurable business value through web design. It is a smarter, agile, and data-driven approach that minimizes risk and produces high performing websites. If you have ever been through a website redesign nightmare, we recommend you check out the Growth Driven Design methodology and learn how to create a website that generates results.

Your website is your biggest marketing asset and is the hub for all your online marketing activities. It is the first place consumers look for information on your business, and it is also your "best salesperson". Most customers have already completed 70% of the sales process before contacting you. So, where are they finding their information? That's right, online!

Our process is unique in that we don't believe in high up-front costs and large time and resource commitments from our clients. We also don't want the websites that we build to become stagnant after launch, so we have adopted the growth driven design methodology for all our web projects. This methodology is a smarter way to think about web design projects. It minimizes the risks associated with traditional web design, allows for a client's website to be continuously improved based on user feedback, and informs marketing and sales teams to increase your business's bottom line.

Learn More About the Growth Driven Website Methodology!


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Connect With US

InDigiMar, Inc.
P.O. Box 5025
Suffolk, VA 23435

757-809-3959
855-891-2471


InDigiMar, Inc., Web Design, Suffolk, VA

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If you could start your website over, what would you change?

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