erin.matlock's blog

How to Develop a Content Marketing Strategy

The power of content marketing is the real deal. It can bring in new customers, educate users, and bring in more revenue. Content marketing is a long-term commitment in that it can often take months to start seeing a result, but once it starts, it can assist in building a powerful brand for your business. Some people are intimidated and stressed out by the idea of content marketing.

How to Set Marketing Goals That are Achievable

 A company’s marketing is the key to its success, and without specific and realistic marketing goals you lose the ability to create a solid marketing plan. Since 2018 is here, it is time to really focus on your projects in order to finalize your marketing goals. To help you do this, we have come up with the best ways to set marketing goals that are achievable for your 2018 marketing plan.

10 Marketing Trends to Act on in 2018

As 2017 comes to an end, businesses are getting in gear for their 2018 marketing; which means it is time to discuss marketing trends to act on for 2018. While there are several, deciding which ones to jump on board with may be an issue. So here are the ten marketing trends to consider focusing on for 2018.

How Do Your Buyers Want to Communicate with Your Business

There are multiple ways to communicate with buyers in today's world. So many in fact that it can be hard to know which methods are the best. Phone calls, emails, texts, and social media messages are just some of the options we have now. Since everyone has their own preference when it comes to sales or business communication, there is no real cut and dry way to go about it. However, there are some things you can look at to help you better understand how your buyers might want to communicate with your business.

Shift Your Thinking to Focus on Your Audience in Content Marketing

When using content marketing, every business wants to make sure they are focusing their content correctly towards their target audience. However, sometimes it can be harder than you think to accomplish this. Content marketing is not entirely about you or your company at all. What it is about is the people you are trying to reach. By focusing on your audience, and not so much on the pushing of your products out in front of them, you are more likely to gain subscribers that not only want to read your content but want to get involved and learn more about what you have to offer.

Ways to Research Your Buyer for Content

One of the most significant and most overlooked assets in marketing is your content. But not just any old content, it has to be fantastic content. Content that is tailored specifically to your perfect buyer which you will find by learning your buyer's persona. By working to understand your buyer's persona, your team can establish more of a targeted marketing plan for your product or brand by structuring your content to be more personal, and less based on demographics.

Deck the Halls

It’s one of, if not the busiest time of the year for retailers. For many businesses, the November and December holidays are used to make much-needed end of the year revenue. While retailers are busy putting out holiday inventory on the shelves and adding products to their websites and social media platforms; they are also hiring seasonal help to assist the added influx of holiday shoppers. With all this going on it can be easy to let the digital marketing aspect slip your mind.

Black Friday & Cyber Monday ... is your business ready?

Some people save up all year in order to have money for Black Friday and Cyber Monday deals. For them, these two days of the year have the best deals on everything they could possibly need for the upcoming holidays; or even something just for themselves. These are the shoppers that are real bargain hunters. The shoppers who hope to find the expensive items at a fraction of the cost.

The Meat and Potatoes of Logo Design

The logo you choose for your company will be the face of your business. It will tell a short story about your company through colors, fonts, and artwork.  It is what will stick out in people’s minds when they think of your business, and what they will recognize and associate with your brand or product going forward. Your logo is critical to your identity when branding your business as it will appear on your website, social media, business cards, and all other marketing efforts.

Made From Scratch Branding

Having an online brand is an essential part of any business in today's world as it shows credibility and transparency. By now, you have written your business plan, identified your target audience, designed your logo, and gotten everything running. However, you have forgotten a key factor. Branding.


About The Blog

For over 20 years, the team at InDigiMar, Inc. have been helping Hampton Roads businesses, nonprofits, government agencies, and institutions of higher learning create successful marketing campaigns that reach their targeted audiences. IDM offers a full spectrum of digital marketing solutions including online inbound marketing, business strategy, website design and development, content generation, and more.


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