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From local and world news to reviews and recommendations, nowadays people get the vast majority of their information from social media sites. A study done in January of 2017 by Pew Research Center shows that 70% of Americans use some form of social media on a daily basis. Of that number of users, 50% have more than one social media account. So what does that mean for businesses?
Businesses are using social media to build their reputation, increase brand awareness, better understand their clienteles needs, and market their products. That means that if a company or brand is not on social media, they are missing out on a wealth of knowledge and potential connections. Additionally, recent studies show consumers are 50% more likely to choose a company or product based on recommendations and reviews on social media.
When social platforms were first created, there were no written in stone rules as to how to use it. However, since the rules of social media are ever-changing, over time, along with other technology, we have created and recreated rules to produce a socially acceptable online community. Many businesses are failing to use social media in a manner that will expand and cultivate their business because they do not understand the rules of engagement. So what are the rules?
Practicing proper social media etiquette is one of the most important things you can do for your business in today’s world as it sets the standard for how consumers will view your company and in essence, be one of the biggest deciding factors for where they take their business.