Shift Your Thinking to Focus on Your Audience in Content Marketing

When using content marketing, every business wants to make sure they are focusing their content correctly towards their target audience. However, sometimes it can be harder than you think to accomplish this. Content marketing is not entirely about you or your company at all. What it is about is the people you are trying to reach. By focusing on your audience, and not so much on the pushing of your products out in front of them, you are more likely to gain subscribers that not only want to read your content but want to get involved and learn more about what you have to offer. So we have come up with some great ideas to help you shift your thinking to focus on your audience in content marketing.

Ask The Right Questions

Instead of saying “ to whom are we going to target our marketing towards? Ask yourself “how can we help people the people we are trying to reach?” Nobody wants to be thought of as a target as it holds a negative connotation. So shift your way of thinking more towards finding ways to help the people that would most likely benefit from your product or service. By doing this, it helps you to focus more on the solution to the problem your buyers may face which in turn can help you to better write your content accordingly.

Change Your Point of View

With so much information on the internet, getting your content out and noticed can be tough. There is so much to read and learn online that it can be an overload for readers. Changing your point of view from the rest of your competitors and adding some pizazz to it can go a long way to getting your content noticed. Read what is already published online and then write something with an entirely different spin on the subject. Doing this helps you to stand out from the rest, and in turn, will also get your content out and in front of your audience and read a lot more. 

Build an Audience That Wants to Hear From You

Instead of looking at your content marketing as how you can use it to gain more leads; look at it regarding how can we get more subscribers that are interested in what we have to say? While having high follower numbers are great, the numbers do not matter much if they are not interested in the content. You want people to follow you that will be inspired and motivated by your content; not just numbers.

Be Specific

All the content you write should be as specific as possible to one subject. Sure, you have multiple things that you can offer or provide to help your customers; but for each item, you want to make sure to be as specific as possible. Focus on that one thing and then be sure to add as much engaging material to go with it as possible. For example,

Don’t sell a product

One of the biggest things you see on the internet nowadays is that business is focusing slightly less on their products and more on promoting a lifestyle trend that includes their products. By doing so, they focus their buyer's minds from an in your face “ you want to buy this now” mindset to a “you need this to make your lifestyle better” mindset. People respond better to anything that can be perceived as making their overall life better. 

When it comes to content marketing, shifting your thinking to focus on your audience; what will engage them, and make them come back to you wanting more content is critical. Once you start training yourself and your team to think more along the lines of these tips, you will begin to see a change in the type, as well as the quantity, of your audience.

About The Blog

For over 20 years, the team at InDigiMar, Inc. have been helping Hampton Roads businesses, nonprofits, government agencies, and institutions of higher learning create successful marketing campaigns that reach their targeted audiences. IDM offers a full spectrum of digital marketing solutions including online inbound marketing, business strategy, website design and development, content generation, and more.

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