Made From Scratch Branding

Having an online brand is an essential part of any business in today's world as it shows credibility and transparency. By now, you have written your business plan, identified your target audience, designed your logo, and gotten everything running. However, you have forgotten a key factor. Branding.

Your brand is what consumers should expect from your companies service or product and what you commit to providing. It is the guarantee of your services to your customers, and a way to show them what you can do for them that your competitors cannot. Having an effective branding strategy helps to give you a leg up amongst your competitors; and it all starts with your logo, website, and promotional materials-which all include your logo and help to feature your brand. So how do you start building your brand?

 First and foremost you need to understand that branding is not just for your website and logo. It runs throughout your entire business. From the way, you answer your office phones and what your employees wear, to your social media presence and email signature. Everything you do should be uniform and reflect your companies values, ideas, and goals. To decide what the fundamental values that you want to communicate to your customers are, ask yourself the following questions:

1. What does your business stand for?

Are you the company that has high priced products and low-end products? you the business that with products and low prices?Think about the quality of the product or service you offer. Think about if its durable, if its reliable, or if

2. What will your products do for your clients that your competitor's products will not?

How do you why your customers should go with your company and not? Find what makes your products different and more able to solve their problem better.

3. What do people think about your company currently?

If your company is already established and running, you will need to learn what your clientele already thinks of your business- the good and the bad. If it is negative, you want to find a way to rectify the situation and improve the product to build a more positive company image.

4. What type of message do you want to convey about your company?

Once you establish the answers to the above questions; next think about what specific messages you want to convey to your customers and consider creating a tagline. A tagline typically goes under your logo and gives the reader an idea of what they are about to see on your site. They can also be used to help your brand stand out from the rest.

5. What platforms do you want to use to get your brand out?

These days the bare minimum you can have for an online presence is a facebook and twitter. Will want to understand what your target audience uses and put your efforts towards that. Maybe it is, or maybe its one of the many other social media sites out today, where you need to direct your marketing to the most online exposure.

6. What makes you, you?

By adding an “about me” or “start section to your you allow the customers better. The closer the customer feels to your company or can relate to you, the more likely they are to do business with you. So make sure that your potential customers have a chance to get to know you and your company better.


Once you have answered all the questions, you will have the who, what, where, why, and how’s of everything about your company. If you have indeed taken a good hard look at the inner layers of your business, you should now have everything you need to establish your online brand. Once you have determined how you will convey your brand to your target audience, it is time to put it all into motion.





About The Blog

For over 20 years, the team at InDigiMar, Inc. have been helping Hampton Roads businesses, nonprofits, government agencies, and institutions of higher learning create successful marketing campaigns that reach their targeted audiences. IDM offers a full spectrum of digital marketing solutions including online inbound marketing, business strategy, website design and development, content generation, and more.

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