How to Develop a Content Marketing Strategy

The power of content marketing is the real deal. It can bring in new customers, educate users, and bring in more revenue. Content marketing is a long-term commitment but once it takes off, it can build a powerful brand for your business. Some people are intimidated and stressed out by the idea of content marketing. So, to ease the stress and anxiety, we are going to show you the stress-free way to develop your content marketing strategy.

 

Define Your Goal

Your goal should be realistic and obtainable. Start by deciding what your goal is.

Is it to bring in more traffic to your website?
Is it sell a product or service?
Is it to educate?
Is it to get people to sign up for your email list?

 Whatever your goal is, write it down and be specific as possible.

 

Evaluate Your Current Plan

If you already have an existing plan in place, it is time to evaluate how it is doing. Be truthful with yourself in this and if something is not working then start making the motions to revise it. Look at every aspect of your plan and decide what is working for you.

 

Define Your Starting Point

Your starting point is where you are currently with your web presence. It consists of how many visitors you have to your website, your page views, and your current follower count on all social media platforms you use. All of this data is what you will use to measure your future marketing success.

 

Audience Research

Audience research is one of the most important things you can do to ensure your targeting the correct audience for your business. Start with the information you already have and grow your information from it. Look at your customer's characteristics and behaviors. Learn how they communicate, and the best ways to get your message out to them. Then once you establish who your audience is, you can decide what your purpose will be.

 

Find Your Purpose

Each piece of content you create should have a purpose. If your purpose is to bring people to your website, then you need to make sure it ranks well in search engines. Maybe your purpose is to get more shares on social media sites or educate the masses? Whatever your purpose, make sure you clearly define it in order to create your content around that purpose.

 

Create Your Editorial Calendar

Your editorial calendar is a three hundred and sixty-five-day plan of what you will create and promote throughout the year. Start by making a running list of what you would like to write about based on your goal. Once you have your list going, think about when you would want to publish your content. You can use your social media and website content to find patterns that may help you to decide the best days and times to publish your content.

Track Your Results

When it comes to content marketing anything you do should be measurable. Tracking your performance will help you to understand what your customer is looking for and where they go to get the specific information. Pay particular attention to your page views, downloads, and interaction on social media as it will give you valuable insights to your audience.

 

Change Things That Need To Be Changed

Don’t be afraid to make changes. If something is not working, just try a new strategy. Don’t be scared to stop something and go to a new idea. You won’t know what works and what doesn’t until you try.

Remember, developing a content marketing strategy does not have to be hard and will help to brand your business in the long run correctly. Be patient in the beginning and make sure to keep track of what works and what doesn’t. By doing all these things, you will have created a successful marketing strategy in no time and will be on your way to taking your business to the next level.

 

 

Sources:

https://blog.hubspot.com/marketing/content-marketing-plan

https://medium.com/strategic-content-marketing/5-content-marketing-myths-that-will-hurt-your-brand-58a7e178637e

https://www.ere.net/strategic-market-research-what-you-dont-know-can-kill-your-recruiting-part-1-of-2/

http://contentmarketinginstitute.com/2016/04/editorial-calendar-tips-tools-templates/

 

 

About The Blog

For over 20 years, the team at InDigiMar, Inc. have been helping Hampton Roads businesses, nonprofits, government agencies, and institutions of higher learning create successful marketing campaigns that reach their targeted audiences. IDM offers a full spectrum of digital marketing solutions including online inbound marketing, business strategy, website design and development, content generation, and more.

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