IDM Unbound

What is the difference between White Hat, Black Hat, Gray Hat SEO?

Posted by Sara Johnston on Sunday, July 23, 2017 - 5:00pm

It is not a secret that there are many types of SEO out there for websites. White Hat SEO is considered the most ethical form of SEO. Black Hat SEO is considered spamming and can get you blacklisted from popular search engines like Google, Bing, and Yahoo. Gray hat SEO is somewhere in the middle, walking the line between white hat and black hat.

The primary goal of search engine optimization is to improve search engine result rankings following the guidelines provided by that search engine. These guidelines are often referred to algorithm updates in how website information is indexed and then classified.

Launch Your Podcast with a Boom!

Posted by Lynn "Flash" Wayman on Sunday, July 16, 2017 - 10:01pm

So you’ve decided that you want to take advantage of the podcast market. You have bought the necessary podcast equipment, you have a general plan for your podcasts, and you may have even recorded your first few podcasts.

Definitions of popular social media metrics

Posted by Kris Wayman on Sunday, June 4, 2017 - 5:00pm

To understand social media metrics, it will probably help to start with some well-defined definitions. I know I struggled a bit with grasping what some of the modern metrics were getting at, so I hope it is helpful to see it all laid out here.


About The Blog

For over 20 years, the team at InDigiMar, Inc. have been helping Hampton Roads businesses, nonprofits, government agencies, and institutions of higher learning create successful marketing campaigns that reach their targeted audiences. IDM offers a full spectrum of digital marketing solutions including online inbound marketing, business strategy, website design and development, content generation, and more.


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