IDM Unbound

Marketing Made Easy: What is a CTA?

Posted by Flash Wayman on Monday, April 24, 2017 - 9:50am

We consistently hear about how we need to have a CTA on our pages. It is on all the lingo, price sheets, and we hear about it while we are making our site plans. Somewhere in the back of your mind might be the thought, “Umm.

How To Blog for Business: 4 Things You Need to Know

Posted by Flash Wayman on Monday, April 17, 2017 - 3:15pm


Blog: [blawg, blog]


1.   a website containing a writer's or group of writers' own experiences, observations, opinions, etc., and often having images and links to other websites.

2.   a single entry or post on such a website:

She regularly contributes a blog to the magazine's website.

Origin: 1995-2000; shortening of weblog. (


The importance of blogging has been the phrase on the lips of every marketing agency for the last decade. Blog is also the word that business owners hate. Starting a blog can seem like a daunting task. It takes time and skill to write good blogs, and in the results aren’t always immediately tangible. Maybe you’ve even asked “How do blogs work?” or “Why start a blog?” If you’re asking that question, then here are four good reasons that you need to sit down and start writing consistent blogs.

5 Places Your Site Traffic Comes From

Posted by Flash Wayman on Thursday, February 2, 2017 - 5:44pm

What is site traffic and where does it come from? To know how people get to your site, you have to know what site traffic is. Site traffic is the flow of people who come to your website. Visitors may come to your site for any number of reasons, but there are five main avenues that they get there: Direct, Referred, Organic, Paid, and Social. Let’s take a look at how each of these work.


About The Blog

For over 20 years, the team at InDigiMar, Inc. have been helping Hampton Roads businesses, nonprofits, government agencies, and institutions of higher learning create successful marketing campaigns that reach their targeted audiences. IDM offers a full spectrum of digital marketing solutions including online inbound marketing, business strategy, website design and development, content generation, and more.


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