IDM Unbound

Definitions of popular social media metrics

Posted by Kris Wayman on Sunday, June 4, 2017 - 5:00pm

To understand social media metrics, it will probably help to start with some well-defined definitions. I know I struggled a bit with grasping what some of the modern metrics were getting at, so I hope it is helpful to see it all laid out here.
 

5 Places Your Site Traffic Comes From

Posted by Flash Wayman on Sunday, May 28, 2017 - 6:44pm

What is site traffic and where does it come from? To know how people get to your site, you have to know what site traffic is. Site traffic is the flow of people who come to your website. Visitors may come to your site for any number of reasons, but there are five main avenues that they get there: Direct, Referred, Organic, Paid, and Social. Let’s take a look at how each of these work.

You Have Converted Your Visitors to Leads, Now What?

Posted by Indigimar, Inc on Sunday, May 21, 2017 - 6:00pm

So you have been using inbound marketing to attract visitors, convert those visitors to leads, and now you need to convert to sales.

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For over 20 years, the team at InDigiMar, Inc. have been helping Hampton Roads businesses, nonprofits, government agencies, and institutions of higher learning create successful marketing campaigns that reach their targeted audiences. IDM offers a full spectrum of digital marketing solutions including online inbound marketing, business strategy, website design and development, content generation, and more.

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