Author Archives: IDMSuperuser

Marketing Made Easy – What is a CTA?

We consistently hear about how we need to have a CTA on our pages. It is on all the lingo, price sheets, and…
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How To Blog for Business: 4 Things You Need to Know

Blog: [blawg, blog]Noun1.   a website containing a writer's or group of writers' own experiences, observations, opinions, etc., and often having images and…
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How to Lose a Customer Like a Pro

What's the easiest way to lose a customer? Making a sale is easy, right? Anyone can run a great marketing campaign and sell…
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Selling to a Customer’s Needs – Specs vs Relevance

How many times have you walked into a store to buy a product and walked out with a much higher end product than…
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