Author Archives: IDMSuperuser

Value of audience research

The Value of Audience Research in Content Marketing

Audience research is conducted on specific groups of individuals to gather information about their knowledge, interests, and preferences for the purpose of understanding…
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Shift thinking to focus on your audience

Focus on Your Audience in Content Marketing

The key to content marketing is to produce original relevant content that is geared towards a specific audience. Sounds easy, but it can…
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How Do Your Buyers Want to Communicate with Your Business

How Customers Want to Communicate with Your Business

There are multiple ways for buyers to communicate with your business. So many in fact, that it can be hard to know which…
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Ways to research buyers

Ways to Research Your Buyer for Content

One of the most significant and most overlooked assets in marketing is your content. But not just any old content, it has to…
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